A pre-roll ad and a banner was obnoxious enough for me to start using ubo on desktop, on mobile I kept using the official app because newpipe is not a very nice user experience.
When they started to play two long pre-roll ads, one mid-roll ad for every couple of minutes of content, and a post-roll ad I switched to NewPipe and Libretube. I felt like the content-to-ad ratio was close to 1 recently. Way worse than it ever was on TV.
Insulting is right. When I just want to quickly look at a recipe, or how the one guy removes the crank pulley from his Miata I don’t want to have to watch 1 minute worth of ads just to see a still image or 10 seconds of the video. Fuck right off, YouTube!