Shocking news: people are people everywhere, not just on ‘rival’ platforms.
Shocking news: people are people everywhere, not just on ‘rival’ platforms.
This would make excellent satire, but it’s pretty dismal journalism.
Ever since that day, I’ve consistently correlated success with the fluctuating number in my follower count. In fact, I would argue that every millennial who works on the internet has internalized the belief that resonance on Twitter is the only way to unlock progressively more illustrious opportunities—it somehow seems more relevant than your degree, your scoops, and even your endorsements.
Speak for yourself, please.
Many millennials who ‘work on the internet’ have understood in the past that Twitter follower counts did constitute a sort of abstracted measure of relevance, like pop culture equivalent of how often an academic article is cited by other academics. There was quite a while where that was, unfortunately, true: for example, your measure as a PR professional was tied to your ability to use your professional skills to boost your personal accounts. It was far from the only thing that counted, but it was certainly an excellent networking tool and having impressive high scores would result in more opportunities, better opportunities, and less hunting for them. There absolutely was an expectation that communications or marketing people would leverage their skills for their accounts, that they would show off what they could do for potential employers within the confines of their own internet footprint.
You could still get work without that, I still got work without that - but work would come to you if you had an impressive social portfolio, not just on raw follower counts but on things like content and engagement as well. The total sum of your social media and online presence was the portfolio of communications or media field, same way designers are asked to provide examples of past work.
And that’s still true - it’s just less and less likely to include someone’s twitter in that assessment.
I think that’s why Elon’s reign of terror has been so bitterly ironic: Everything we’ve been taught about Twitter—and, frankly, social media in general—has proven to be an enormous lie. It was always volatile, and regrettably, we made it the locus of our careers.
Things can be true in the past and false in the present. What this particular person was taught in the past was true at the time of teaching. And then this crazy thing called “change” occurred and it’s no longer true. Except, what he was taught - that conventional wisdom holds that journalists need their own personal brands - remains true. The secondary coaching, that a Twitter presence is part of that branding, is not necessarily true but also not abstractly false either.
That the author struggles with the very concept of change, feels they were promised that Twitter would be permanent, and seems to believe that people who are successful now because of twitter activity then are somehow going to wind up on the streets is hilarious, if perhaps in a not particularly kind way.
Everyone he talked to has a secure career or market position. Sure, they got there via twitter, or they feel twitter helped them achieve that - but they will be fine. Some of them might take earnings hits or need to make some uncomfortable pivots to off-twitter platforms, but none of those folks are teetering on the edge of a cardboard mansion lifestyle after sinking clearly-fruitless hours into twitter boosterism.
Lorenz predicts something of a “Great Clout Reset” on the horizon—everyone emerging from the rubble, starting over at square one—and frankly, she can’t wait to see what happens. […] Maybe that’s the silver lining. Twitter might be dying, but maybe afterwards, we can try to become superstars all over again.
Oh look, we can see how the author wound up thinking that Twitter was all-important and utterly permanent. They’re doing it all over again; and in ten years we’ll get the exact same article about whatever platform they think is actually the Real Deal right now, complaining about how it inevitably failed and Lorenz steered them wrong with bad career tips.
Internet history pedantry, but by the time the subreddit rolled around, the term and the movement had already been coopted.
Incel started as a term for men who felt depressed about being unable to find a female partner, and the subreddit they created was originally a supportive space for them.
The term was coined somewhere between 1994 and 1997 by “Alana’s Involuntary Celibacy Project” as a term for people of all genders who were unable to find partnership despite trying. Alana is a woman, and is effectively universally credited with coining the term and founding the movement. The movement wasn’t ‘for men’, the term wasn’t about men specifically, and it didn’t start on Reddit. It started off as more of a personal blog, where Alana documented her own experiences and struggles - the site gained followers from other people with similar experiences, eventually growing into a combined forum / support group / community.
Then it got taken over by angry misogynists and the term became associated with them, while the original group just kind of got forgotten about. That original group deserves attention and empathy as well as the term they coined; the latter group isn’t even “involuntarily celibate,” as they play a very big role in their own celibacy.
Those folks have kind of always been there, and have always been a heavily represented demographic - Alana has said in interviews that the men who joined in the early days did have some concerning views and some concerning themes were on frequent repeitition in the discussions the community had. I don’t think retconning the movement to exclude those people from the “true definition” is doing either camp any favours. The “involuntary” part of the label isn’t trying to engage with whether or not the barrier may stem from factors within their control, but solely confined to the fact that they want something and are not getting it. They are simply “celibate, but not voluntarily celibate”.
One quip that Alana made in several interviews while defining her modelling of the community she founded was that she didn’t care why someone was an incel, ie “it’s OK if you’re celibate because you’re into horses, but that’s illegal” that that person should still be welcomed and included in the community.
I just think more people should give some thought to who that term originally belonged to.
I think that in light of this, it’s even more important to be accurate and honest who those people are: Not male-exclusive, not limited to this or that cause of celibacy, not specifically gatekeeping out the misogynists or the beastialists any more than any other group. Just any people who want to get laid but are not getting laid.
Yeah there’s two ‘main’ kinds of people who want a platform where users are able to post hate speech and reach “everyone” with it.
People who want to be hateful and want access to the targets of their hate. They want to upset people, they want to ‘own the libs’ or be able to toss slurs at minorities, and those things are unrewarding for them if they don’t get to see how upset they’ve made their targets.
People who want to recruit people to being hateful. They want to convince normal people to share their prejudices and their biases, they want “debates” or would like to share “statistics” and are seeking a soapbox that can reach people who might find their views convincing.
This is a huge part of why defederation works, why platforms like Voat or Gab rarely thrive for very long. Being hateful in an echo chamber towards people who are outside the room is rarely fun for those folks, and very often results in in-fighting and fragmenting of the movement. Moderates and ‘normies’ are driven off because now they’re a target rather than a participant or spectator.