The saying goes if you’re not the customer, you’re the product. Now, you’re both. Every big social media app is testing subscriptions. It's a business model that comes with a perverse incentive. Just like airlines, if you make life worse, more people will pay.
If they didn’t farm data and charged for it right in the beginning, maybe it would have lasted longer before turning to shit. But demanding payment while farming data is just insane.
Not to mention that they chose the absolute worst time to do this. They are just absolutely despised right now. They are either in the midst of scandal or scandal is just in their rearview. Why would anyone pay for this right now?