The saying goes if you’re not the customer, you’re the product. Now, you’re both. Every big social media app is testing subscriptions. It's a business model that comes with a perverse incentive. Just like airlines, if you make life worse, more people will pay.
If you read the article, you’ll note that paid subscriptions are for ad-free services, which means your data is worthless, which means it won’t be sold.
The entire point of these models is to comply with EU rules on data harvesting.
Lol, it will still be sold. They are still tracking your attention span and clicks. I can already think of two or three correlation tests to sell to advertisers based on that information alone.
Except this change is occurring because of EU rules that don’t allow them to gather that data.
Those rules are dumb, sure, but this is the workaround - and personally it’s a workaround that I think is quite untenable. Social media succeeds because it is free.