The saying goes if you’re not the customer, you’re the product. Now, you’re both. Every big social media app is testing subscriptions. It's a business model that comes with a perverse incentive. Just like airlines, if you make life worse, more people will pay.
I only get fake prank videos on Facebook. Like the most ridiculous situations. I have no idea why. Whenever I need to go to FB for a legit reason, I just need to close it ASAP before I get the next fake prank video.
They have no idea what my interests are, which is great.