I think this is why the Lib Dems do so well in by-elections but struggle at general elections. When they’re only fighting one election, they can put all that local knowledge to good use and make a really tailored campaign that resonates with the electorate in that constituency. But in a general election, it’s much harder to put across a broad, national-level campaign, but that’s what general election campaigning has to be, because you have to speak to the whole country not just a small subset of it.

It’s a shame, because I actually think they’re a very under-appreciated option. They’ve struggled with their branding after the coalition, and I think to an extent it was unfair given that they were very much the junior partner in the coalition and didn’t have as much power as people think they did.