BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
I think you misunderstand the kind of person the brand attracts
Hardly. I love BMW cars in terms of performance and other things. Never once thought ohh no I want heated seats, steering wheel or whatever. Just a nice car to drive. Yeh other cars are nice to drive but good luck finding rwd that’s not a supercar.
Your statement would probably apply better to new Range Rovers though.
I was just taking the piss. I don’t know anything about cars; I just take the train
Yh no worries, wish the train’s in the UK were good. Can’t beat them.