And then what they found was that to be more effective was to mix up the suggestions for late term pregnancy / early childhood products with basically random nonsense…
… because if its too obvious that they are highly statistically confident that they know things about you that they shouldn’t, people get weirded out and are less likely to buy something so specifically targeted at them.
They know an insane amount, and they do not want you to know that they know that much.
Millennial here: I think what Gen X and Boomer authors mean when they say ‘GenZ is more tech savvy’ is basically just that they use social media apps on phones and play video games, and that more of their culture derives from such things.
Maybe tech-immersed would be a better term.
As far as actual tech competency goes?
Yeah I agree with you. Phones and apps are generally reliable enough now that there’s far less need to figure out anything under the hood, unlike in my day where you kind of had to learn more about a system to do what is now common, and you had to type on a keyboard.