About 8 months ago I got pretty tired of seeing billionaire spam online. I could not bear to read about yet another rich guy who launched themselves (or their $200,000 car) into outer space 🚀 . I did not care about their expert opinion on the latest meme coin back then. I do not care about their expert opinion on the dangers of AI today.
So… I developed a tiny, free, and open source Firefox browser add-on called “Block the Rich”. It is completely local and private. No data is tracked. No data is phoned home.
The concept is pretty simple: whenever I load a web page, the extension quickly analyzes the content and intelligently blurs out any references to the Forbes Top 10 Billionaires. Some former and wannabe billionaires are blurred out of courtesy as well (I’m looking at you Trump and Kanye 🙄).
This project is a very early prototype that I built in the span of a few days. I have so many awesome ideas for enhancements but the truth is that the wind got completely knocked out of my sails when I put myself out there on Reddit many moons ago. There was absolutely zero public interest. To this day my wife and I are the only ones using the original prototype.
People of Lemmy, do you think there is a place on the internet for such a project, or is it time that I let it go?
Edit: I am blown away by the support from you all. Thank you! I am so excited to start polishing this baby up!
KNOW THY ENEMY
I think this project is a terrible idea (no offense OP, since I can see this comes from a level of frustration). Simply burying your head in the sand does not make these people go away. It doesn’t stop their abuses of power. It doesn’t make them any less of a bunch of douchebags. We the public need to know what they do.
Having to constantly see what dumb bullshit Elon is saying or doing isn’t going to change anything in this world except the quality of my mental health. Some of us are just tired
They are counting on you to be tired. That’s on purpose.
I’m old enough to know that the only way things are going to change is when we start shedding blood. That’s just the reality of how fundamental societal changes happen. Things are either going to get better or worse, it’s just a matter of whose blood is running, theirs or ours. The fact is I’m old and tired and have lost my will to fight.
No amount of getting angry on the internet is going to change capitalism. No amount of voting is going to change capitalism. Changing the system while participating in the system is a fools errand and exactly what they want you to spend your time doing so you become old and tired like me. If you want to get rid of the rich and the hellscape they’ve created, you eat them. Asking me to get angry and not enjoy what little life I have left in me isn’t going to make a damn bit of difference.
“Scratch any cynic and you will find a disappointed idealist.” ― George Carlin
Call to arms
…
Excuses as to why I myself am not taking up arms
It was not a call to arms, it was an explanation of why I think the demand to get riled up on an internet forum is futile 🤷♂️
I feel my comment was on your first paragraph, about talk getting is nowhere and how blood must be spilled
Yes, you were describing it as a call to arms, I’m saying it’s an inevitability and nothing in this forum will result in systemic change. I’m not going to keep discussing the issue further because I’ve already had one comment removed by a mod. If you think you can change things then go forth, I’m just trying to live my life without being told it’s good for me to pay attention to rich assholes.
I actually agree with you in theory! But in practice, the super rich seem to crave so much of our attention. We are all being inundated with their daily stream of consciousness and that’s what I’d love to help put a stop to.
For example, I truly believe that a certain manchild destroyed nearly 2 decades of brand recognition (twitter) just so he could take over the headlines yet again. I do not use his platform anymore, nor do I really care what he chooses to call it tomorrow.
People like that are not worth our brain cycles.
If you already know you’re not going to/can’t directly do anything about what they do anyway, every shred of attention they grab from you is a win for them and a loss for you. That’s personal, and anything that can be done about it, should be done. You’re going to hear enough about them to know to avoid their products and vote against them anyway.
I can see a (theoretically) positive outcome in media realizing that these articles don’t get the clicks they used to (if, i dunno, 30% of users use this extension).
“The clicks” don’t matter when these individuals own the media outlets and the social media platforms.
Know they enemy for what? So we can continue doing nothing about it? This thread is full of lames.
You know market share, marketing tactics use “mind share”, this would work great against that.
I’ve always believed it would be useful to have a thing like this but for brand logos.
But instead of blurring or blocking the brand logo like an adblocker what it does instead is show you the face of the top shareholder in that brand. Remove the brands and show the assholes that own them. Where it’s not a single person you replace that brand with the name of the hedgefund or bank that owns the investment.
It would bring people’s attention away from brand consumerism and to a constant consciousness of the ruling class looming over them in everything.
But then everything everywhere would look the same - whatever random picture it uses for Blackrock
That’s kinda the point. Being able to see just how few people own literally everything and thus are influencing opinion through means that people currently completely overlook is powerful. Advertising is literally propaganda. Consumer culture is propaganda. When you cut through that and make people conscious of it on a constant minute to minute basis you will see rapid radicalisation occur. Our society relies on a system of carefully designed barriers that create separation between the people and the ruling class in a way that is unnoticeable to the average person without prompting.
Think of it like pulling back the curtain in the wizard of oz for people.
Probably the ugly face of Larry Fink! 😬
The way I would like to see it done is that any company name can be hovered over and the top 5 shareholders pop up and if applicable it tells you who the parent company is.
My only request would be to have a version that not just blurs the parts but completely removes the DOM elements where they are mentioned.
maybe even integration with uBlock if possible?
I wrote a plugin similar to this a long time ago because uBlock couldn’t do it, at least not efficiently. I mentioned it in another comment already so I won’t repeat everything.
The thing I made turned out to work better for getting rid of links you never want to see (facebook, twitter, quora, etc). You can apply whatever CSS you want to matches, so you can blur using a transform, redact (color: black; background-color: black), hide (visibility: hidden), remove (display: none), etc.
I even showed it to gorhill but I don’t think he looked to hard at it and suggested I try something in uBO I already knew didn’t work effectively.
This is a great suggestion and is pretty similar to what some of the other commenters also requested. I am thinking to support multiple modes:
- Blur The Rich (current prototype)
- Block The Rich (your request)
- Mock The Rich (replace the names of these billionaires with less flattering nicknames e.g. “Space Karen”, etc)
I can understand where you’re coming from in terms of PR circle-jerking, which I am beyond over, but it keeps getting pushed at me for some reason by content
aggravatorsaggregators. But sometimes we need to know when the ultra-privileged are actively undermining things the rest of us depend on, or might depend on if they were ever allowed to exist. Those issues need as many eyeballs as possible. So how would you separate the one from the other?My solution is to block them from my consciousness by default. Then when I feel like catching up I’ll temporarily disable the plugin (I just added this feature). This way I can have the best of both worlds!
Well, while I acknowledge that it’s important to know what the rich are doing to undermine society, I like that the app would give me control over what I’m seeing, and when I see it. I think if it gives the option to unhide stuff so that I can digest it when I am best able to, than it is a good thing. Like a NSFW filter. It could just have a “show billionaire related content” button on it. Besides, if their mucking about is impacting something that’s important to you, it’ll probably be referenced in content you’re actively seeking.
Please don’t do this! Rich people love living in obscurity, it keeps attention and anger from their stupid decisions away from them and on to some scapegoat. This is like the opposite of the Streisand Effect and will only serve their interests. I know it’s annoying to keep seeing the same billionaires in the headlines but the alternative is to be passive about their awful projects and the harm they’re doing to the world. You’ll only be doing them a favor with this addon.
The issue is context and nuance. You can’t set binary rules around what content you want to see, unless you do want to be willfully ignorant of the world around you. Which is what it seems OP wants to do.
Do I want to know when Elon Musk names his 23rd child a random string of characters? No.
Do I want to know when Elon Musk buys a company and runs it into the ground? Yes.
So disable it when you want to. Y’all are making this way too complicated for no reason.
Except Musk. Musk loves any kind of publicity and he understands that people love to look at clown billionaires. It’s a great disarming tactic. The public sees him as that harmless prankster and not a threat.
Nah that’s alright. It’s not like we can do anything about them anyway. I’m just going to ignore them.
Great idea. Could be cool to blacklist people. Say you’re reading an article and think to yourself “damn, that man or woman is a muthafucka!” Then you just highlight their name, right click, and bam! The summaremoved ain’t to be seen agin.
I laughed out loud at this suggestion. Love it. I can imagine this could lead to some confusion if a user blocks a common name, like John Smith… but let me give it some more thought!
Reminds me of Black Mirror White Christmas episode. I could use that feature.
Holy shit, I was here when this post had like 4 comments. Congrats on the traction!
Edit: I now realize this is not the same post. Congrats regardless.
Thank you 😊
I haven’t gone through all the comments yet, and I’m sure someone has already asked, but - Any hope of getting this as a chrome extension so I can use it in Brave?
Really too bad that old extension died that let you use Firefox extensions on Chromium browsers. That thing was awesome. But yes a Chromium version would be great. This + Brave would be an amazing duo.
Do celebrities please. I don’t want to see a post about how stupid the Kardashians are every 5 mins.
It’s pretty easy to block the sources of such news. I certainly don’t see any of it. I operate on the assumption that the kardashians all died from full blown AIDS. I might not be right today or tomorrow, but soon.
Bro I thought this was satire!💀This is real??? I need this plugin!
Amusing addon but I find not visiting corpo media at all solves the issue handily.
I try to avoid corpo media as well! But still… if you sort this community by the Top posts in last 24 hours there are a handful of posts about Elon Musk and friends. At least those of us who browse the desktop version of Lemmy can ignore such posts.
Yep, it’s an easy fix. There’s better ways to get information about events that matter to you than corporate sponsored fear-mongering… I mean “the news.”
Hell yeah there is. The only billionaire news I care about is some future article that talk about how they lost all their wealth because they finally had to pay their taxes or some shit.
Lots of people say that we shouldn’t be ignoring troublesome topics. I disagree.
Exposure and anger won’t fix anything. It’ll only degrade our quality of Life. It’s just like reading about plane crashes won’t get us anywhere ( unless it’s part of your job)
If this could be changed to add a UI element to identify self-proclaimed pundits I feel it would be better. I think just blocking people is not fair. But, being more aware of whom may help improve critical thinking.
Lolz, it is crazy what one needs to do to prevail sanity these days
Instant type addons.mozilla.org into searchbar
